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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Consumer behaviour on the czech market of cola beverages with focus on three most popular brands
 Požárová, Karolína ; Vávra, Oldřich (advisor) ; Krejčí, Eva (referee)
Main goal of my bachelor thesis was to discover popularity of the three most famous cola drink brands on the Czech Market, which are Coca-Cola, Kofola and Pepsi in the various demographic groups. Theroetical part describes charasteristics of the main terms and procedures which are used in the practical part. Practical part selects useful information of secondary research combined with results of author's questionnaires. At the end of thesis is data evaluation of all researches and marketing reccomendation.
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